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Bavarian Soul is an active lifestyle store for men and women in the heart of downtown Ketchum in Sun Valley Idaho. Opening their doors December 2010, mother and son team Lorraine and Carter Rowand embark on their new adventure. Both avid lifelong skiers who enjoy the outdoors and stylin' at the same time. We are proud to feature Maloja sportswear directly from the Alps in Southern Germany. Maloja specializes in active sportswear; both Alpine and Nordic ski wear, winter and summer cycling gear, and other functional pieces to meet your active lifestyle needs. Maloja is a cutting edge product that combines, superior technological fabrics with impeccable tailoring and contemporary Bavarian design. German engineering at its finest! We are the only place in the USA where you will find this unique line of clothing. We are also proud to carry Spirithoods, the new must have headwear from Los Angeles. Your fashion needs will be met with lines such as Stewart and Brown, T of Los Angeles, and Desigual among others. Gifts and household products by Tord Boontje and Artecnica design studio add to the mix. So please come and join the fun, Peace, Love and Bavarian Soul,